All good. Two points. I wouldn't blame Alden for hollowing out newspapers, it's just private equity doing what private equity does. Corporate hospice. Riding a failed business down. Newspapers were losing young replacement readers even before the Netscape IPO in '95 kicked off the digital age. Second, most start-ups you cite are run by well-intentioned and capable journalists, but journalists have always taken a perverse pride in their innumeracy, believing it shields them from temptation. (When I was a journalist I never once talked to a reader or an advertiser. Not once!) It means they know nothing of product development, marketing and sales. If LION is to help, really help, that's where the focus needs to be...